January 20, 2022

The Fourthny

Art is beauty

Atlantic’s Julie Greenwald: Exec of the Week

7 min read
Julie Greenwald

And the tune, out on Atlantic/Aftermath, has been raising throughout the board on all metrics, developing in streams (up 13{8fbaae1bd749f41dfbc78ee17dd04a5d6ed95f74dc0ab42c17aab038a1ade32b}), income (up 138{8fbaae1bd749f41dfbc78ee17dd04a5d6ed95f74dc0ab42c17aab038a1ade32b}, aided by CD variations shipped this 7 days) and radio participate in (up 9{8fbaae1bd749f41dfbc78ee17dd04a5d6ed95f74dc0ab42c17aab038a1ade32b}) in the 7 days ending April 11, in accordance to MRC Info. That achievements has aided Atlantic Documents chairman/COO Julie Greenwald receive the title of Billboard’s Government of the 7 days.

In this article, Greenwald talks about the rollout of “Depart The Door Open,” the choice to launch physical variations of the single for admirers who love collectibles, the effect of the duo’s splashy Grammy Awards general performance and why the tune has surged at radio so rapidly, achieving No. 2 on the Radio Songs chart this week: “Whether or not you’re an R&B listener, whether or not you’re a pop listener, every person can come to the bash due to the fact it’s just an remarkable music.”

Silk Sonic’s “Go away The Door Open” attained No. 1 on the Sizzling 100 this week. What vital decisions did you make to aid make that take place?

The launch of Bruno, he’s not just this sort of a solid vocalist and producer, he’s this kind of a robust visible artist. And I think lining up his marketing campaign in which he introduced into his track, and then a 7 days afterwards had the Grammys, it was a 1-two punch of the single and the online video, then all of a unexpected you acquired this 2nd awesome effectiveness that served as yet another video to show the planet that this music and this partnership, this new team, were just so extraordinary. You haven’t witnessed a team like this considering that God understands when. And seriously making confident that we arrived out of the gate swinging tremendous tricky. We’re firing on all cylinders. Radio’s contributing, the DSP platforms are contributing, the video clip is contributing — each and every partner we could request for is all enjoying and advertising and marketing Silk Sonic. And it’s been extraordinary. It is our fourth album with the male, and this is his eighth No. 1. He does not just take it for granted and I really don’t consider it for granted.

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