May 29, 2022

The Fourthny

Art is beauty

25 Rules Great Email Marketers Follow

3 min read
25 Rules Great Email Marketers Follow

This post is by Clint Watson, former art gallery proprietor and founder of BoldBrush, identified for FASO Artist Internet websites, the primary company of qualified artist sites, the $38,000+ BoldBrush Painting Competition and the totally free everyday art advertising and marketing newsletter, FineArtViews. As a self-proclaimed “art fanatic”, Clint delights that BoldBrush’s downtown San Antonio, Texas office environment is entire of original art, as is his residence business which he shares with his two feline assistants Kiara and Lilly. You can hook up with Clint on TwitterFacebook or his personalized weblog at




25 Procedures that Fantastic E-mail Marketers Follow


1.   DO Write every single email with one target and a person connect with to action
2.   DO Enhance just about every e-mail for reading on cell
3.   DO Preview just about every e mail
4.   DON’T send out more than one newsletter  a day
5.   DON’T  use far too many illustrations or photos – 1 or 2 is finest
6.   DON’T  send huge walls of textual content
7.   DON’T send from your own email account – use an Electronic mail Services Supplier this kind of as ArtfulMail, ConvertKit or Mailchimp
8.   DON’T tricky offer in each individual e-mail – inquire for smaller micro-commitments in most email messages, only often question for a large sale
9.   DO Clear non-engaged subscribers off of your list
10. DO mail at the very least regular monthly – any considerably less and your listing will go chilly.  Weekly is even better.

11.  Really don’t at any time put the total publication in an picture

12.  DON’T send the content as an attachment
13.  Do not use any attachments
14.  DO Section your lists by at the very least consumers, non customers, artists, and collectors
15.  DO Make it effortless to unsubscribe
16.  Don’t wait around to get started. Get started a e-newsletter as shortly as you have 1 subscriber
17.  DO write compelling issue lines.
18.  Really don’t write spammy subject matter traces with all caps, exclamation points and the phrase free of charge
19.  DO convey to persons how often you send newsletters when they subscribe. If you really do not know how often you may ship then say that up front.
20. Really don’t worry folks unsubscribing.  Record decay is standard.
21.  DO ship from a real mailbox.  Will not use a “no-reply” box.  If men and women reply to you, then they ought to be communicating straight with you.
22. Don’t send out from a gmail, yahoo, aol, outlook or other massive ISP account.
23. DO mail from a mailbox on your domain.  This builds your area authority (and isolates you from negative actors on shared domains).  FASO ArtfulMail can make this super simple.
24.  Don’t acquire a record
25.  DO cross marketplace with other artists



Employ these 25 regulations as a checklist to make sure that your e mail campaigns are expert, stunning and enable you offer your artwork.


For my most recent feelings on artwork promoting, artwork sales ideas, and insider bulletins about new FASO characteristics we are working on and releasing, you must Follow me on TwitterFacebook, and Instagram.  That’s where by I publish tips and options in genuine time.  Be the very first to know.


Till following time, make sure you recall that Fortune Favors the Daring Brush.






Clint Watson

BoldBrush/FASO Founder & Art Fanatic


PS – Are there procedures you follow that must be integrated in this checklist?  You should go away a comment or reply to our electronic mail to permit us know and we will insert it.


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