May 28, 2022

The Fourthny

Art is beauty

A Cheat Sheet for Your Art Marketing Tasks

4 min read

Do you at any time wonder what a normal advertising schedule for your artwork would search like?

©Jane LaFazio, Artichoke Family. Watercolor. Used with permission.
©Jane LaFazio, Artichoke Household. Watercolor and coloration pencil.

When considering about content to share listed here, on social media, or in my newsletter, I comb by way of former blog site posts and a folder of ideas—always exploring one thing new.

Some thing that did not strike a chord a 12 months back out of the blue phone calls my identify. The time is suitable to check out the subject matter. Or to revisit it.

A lot of decades in the past I observed this request deep in my submitting technique: I obtain it handy to be reminded of what I can do or probably really should really do on a day-to-day, weekly, month-to-month, and so forth. basis.

The cheat sheet that follows is for Julie and all people who finds comfort and ease in figuring out what to do and when. In this article is a very simple promoting plan you can observe and adapt to your requirements.

Daily Artwork Advertising and marketing Tasks

  • Expend time in the studio, connecting with your do the job. With out it, you have no explanation to have a marketing and advertising timetable.
  • Browse one thing about art or business for drive and inspiration.
  • Post an graphic or video to to social media.
  • Insert a new pin to your Pinterest boards. Keep in mind that Pinterest is the third most impressive look for motor on the web, so really don’t ignore the description!
  • Spend 5-10 minutes commenting on other social media accounts, specially all those from people today you want to hook up with or, potentially, students you are supporting.
  • Make a notice of what you achieved all through the working day and give on your own a pat on the again.
  • Generate your gratitudes or say them aloud, remembering that you is not going to get additional of nearly anything (dollars, followers, learners, subscribers) until eventually you appreciate all that you presently have.
Kay Crawford painting inspired by Monet's gardens at Giverny | on Art Biz Success
©Kay Crawford, Eternal. Pastel on paper, 18 x 24 inches.

Weekly Art Marketing and advertising Duties

  • Write-up an posting and pictures of your artwork to your blog site.
  • Check out in a few of periods with your on line community. And sign up for the Artwork Biz Relationship if you aren’t now supported by other formidable artists and a group of artist mentors. When you make these connections, you can expect to find out all kinds of tactics and assist.
  • Send out a few particular e-mails, notes, or thank-you cards to collectors or some others who have been form to you.
  • Make and submit a new online video or do a livestream.
  • Find a few new folks on social media to connect with.
  • Work a minor on your e-newsletter tips so that you’re prepared to publish on your every month program.
  • Evaluation your week. Determine what was genuinely excellent and what you may possibly have acquired to have into the future.

Every month Artwork Marketing and advertising Duties

Rorschach drawing by Charlotte Corini
©2013 Charlotte Corini, Homage to Rorschach 8. Pen and ink on paper, 11 x 17 inches.
  • Make a day with oneself to revisit outdated material or your content thoughts folder. You may possibly have an working experience identical to mine and uncover a nicely of inspiration.
  • Mail a publication or very simple message to your complete e mail listing.
  • Show up at an art function or function in man or woman wherever you can meet new persons and join with old good friends.
  • Update your list with names of individuals who want to receive e mail or frequent mail from you.
  • Assessment your income plans to see if you are on monitor for the calendar year. Step on the gasoline if you’re at the rear of.

Quarterly Art Marketing Tasks

  • Ship postcards to all people you want to preserve your title and artwork in entrance of.
  • Check in with your gallerists to see how they are executing, and how you could possibly be in a position to assistance them market far more of your artwork.
  • Update pictures and text on your internet site.
  • Update your art inventory information if you don’t do it far more frequently.
  • Critique your forthcoming ideas, modify and recommit to your goals. Let me guide you through this system in the Artist Arranging Classes.

Yearly Artwork Marketing and advertising Responsibilities

  • Assessment your money objectives to see how you did and what you will need to add or transform for the New Year.
  • Set practical, but tough, aims for the year.
  • Comb by means of your complete web-site to see that the information is refreshing and the design and style seems recent.

Optimize Your Online Marketing

Has it been a minute given that you’ve current your web-site and social media profiles? Getting difficulty remembering the last time you looked in depth at how you might be presenting yourself on the net?

Be a part of me for Optimize Your On the net Advertising and marketing and follow the classes to spiff up your on-line existence. 


This checklist is not meant to be utilised out of the box.

Sit with it. Participate in with it. Use what functions for you.

Most of all, appreciate the journey.

Which is what Optimize Your On the net Marketing is about. Not about accomplishing much more, but about recognizing your constrained capacity and deciding upon a route that is ideal for you.

Your lifetime as an artist will not be significant if you will not have a minor pleasurable alongside the way.

This was initially released September 15, 2014 and is up to date regularly with initial responses intact.

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