Two of the world’s most influential new music providers declared an expanded partnership that will lead to new avenues for artists, technologies and the upcoming of K-pop. Big Hit Amusement, the Korean-amusement agency that created worldwide chart-toppers BTS, and the world’s biggest audio label Common Music Group will perform intently for a host of new opportunities and, as they predict, “rewrite international-new music historical past.”
Introduced in a personal media demonstrating prior to likely public with the information, a rapid-but-impactful video presentation shared information from four leaders of the firms: Bang Si-Hyuk, Chairman and CEO of Significant Hit Entertainment, Lenzo Yoon, CEO of Global & Business at Huge Hit Entertainment, Sir Lucian Grainge, the Chairman & CEO of Common Songs Group, and John Janick, the Chairman & CEO of Interscope Geffen A&M.
Major Strike and UMG introduced designs to assemble debut a new, to start with of its sort, “global” K-pop boy team alongside one another in the U.S. Launching in conjunction with a U.S. media husband or wife in 2022, the new-artist task will be produced by using a new, Los Angeles–based label produced involving Big Strike in partnership with UMG’s Geffen Information (whose roster offers the likes of Guns N’ Roses, Avicii and Olivia Rodrigo). The artists will “follow the K-pop system” that assisted get ready and polish the likes of Massive Strike acts like BTS, Tomorrow X Alongside one another, and ENHYPEN.
The news of Large Hit’s show will come just months soon after I-Land, the boy-band audition present that established ENHYPEN, wrapped that saw Bang act as the key mentor and judge. The seven-member act had an rapid impact upon their November debut, promoting additional than 400,000 world-wide copies of their Border: Day Just one EP that is entered the charts in Korea, Japan and America.
In the meantime, the partnership also consists of Universal acts checking out a lot more collaborations with Large Hit’s enthusiast-group system Weverse. When artists like Yungblud, New Hope Club, Gracie Abrams, and Alexander 23 have currently embraced the app that hosts a dozen K-pop acts, the announcement claims “the following wave of talent joining Weverse in the coming months.”
Bang greater specified the philosophy driving the partnership expressing, “Our two businesses indeed share values and visions in that we the two go after constant improvements, and are committed to supplying our followers with real audio and written content of the greatest and uncompromising degree of good quality.” Grainge included that the “new joint undertaking in between our corporations that will further more speed up K-pop as a world-wide cultural phenomenon.”
Yoon ended the presentation by on the lookout at the more substantial influence the partnership can have on worldwide culture, indicating the venture will be “enabling K-pop to transcend all borders and languages.”