May 20, 2022

The Fourthny

Art is beauty

Limavady Whiskey | Communication Arts

3 min read



Responses by Harrison Croft, imaginative director and designer, and Lee Salisbury, founder and main artistic officer, UnitOneNine.

Track record: Darryl McNally, a person of Ireland’s most adorned learn distillers, set out to fulfill his lifelong desire of crafting an extraordinary single-barrel, one-malt Irish whiskey and accomplishing it from Limavady, Northern Ireland, his hometown and his ancestor’s distillery from 1750. This internet site introduces Limavady to the environment for the 1st time because the 20th-century prohibitions.

Larger sized image: The new website for Limavady is part of the original item and brand name launch. We labored with the Limavady group to develop the brand name story and develop a sound basis for the manufacturer as it starts its journey from Northern Eire to the rest of the globe.

We have a good deal of experience in the spirits class and know the relevance of every single element that goes into every single bottle. Each individual piece has a job, from the location of origin and loved ones heritage to the method and components to the practical experience and psychological relationship of sharing spirits with good friends. It is normally a satisfaction to uncover these tales and advertise them.

Style main: This was Limavady’s first model execution, so we had been challenged with having the emblem, a pretty minimum colour palette and typography and growing it into a design and style procedure and artistic system for the website, but also to carry more than to other marketing materials.

1 of our objectives was to differentiate Limavady from what we generally see and imagine of in the earth of Irish whiskeys, a classification that performs primarily on heritage. Even though heritage is crucial and a key factor for Limavady as properly, we wanted its tonality to be more daring, modern day and progressive while nonetheless giving a nod to the previous.

The tale of Limavady (which translates to ‘the leap of the dog’) was an additional important way. You are going to see a large amount of references to man’s ideal good friend in the pictures and graphical components.

Favored details: The Limavady bottle is centered on the primary bottle from 1750 and has a exclusive form, which we realized also presented a design and style possibility. Considering the fact that this is the brand’s original start, we also preferred to focus on bottle recognition, which constantly forms a crucial part of setting up familiarity with makes in the spirits category. We worked with a 3-D artist to generate the bottle render that turned the main structure component for the homepage. We wanted folks to get a really feel for the entire bottle, so we made a 3-D animation that permits people today to see the bottle rotate as they scroll down the web site.

Technological innovation: The web-site was developed in Figma and leveraged Webflow to deliver the layout to lifestyle via code. The web site utilizes state-of-the-art animation methods not normally viewed in Webflow: the 3-D bottle rotation is a Lottie file crafted in Adobe Just after Outcomes and then carried out in Webflow. Eventually, the again-stop expertise brings collectively a system that is effective splendidly for the shopper and enables some specific items to be heightened via technological know-how.

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